With a E-mail Marketing
Message users inside your web and mobile apps.
Track opens and clicks, and see live goal conversions.
Send targeted chats to visitors based on activity.
Re-engage users with automated & one-off emails.
Email should also be optimized for mobile usage as according to statistics over half of emails are opened on mobile devices.
94% of Internet users use email, while only 61% use social media rest 75% of adult online users preferred marketing method.
The "opt-in" feature of email allows marketing by consent & have much wider range of possibilities than social media messages.
E-mail offers more reporting and analytics capability, such as click-through rates, & highly security provided by Google.
E-mail marketing allows targeting by demographics. Your post might not even show up in your targets' social media streams.
The huge advantage of email over social media is that prospects and customers are more likely to see an email than social media.